There’s a reason why experiential purchases are better than material purchases. The transaction is easier and a lot more satisfying, and believe it or not, experiences grow a person.
It is why companies like Tokyo Supercars are now letting customers rent luxuries for the price of a monthly membership. Join the club. You’ll be able to go on fun drives with like-minded folk as well as experiment with a variety of supercars without commitment and ugh, a chaperone. Drive a Lamborghini one day and a Ferrari the next. It’s no longer about the car but creating the perfect moment. And until the infatuation wears off and you’re ready to tie yourself down to the one, Tokyo Supercars is what you need.
Tokyo’s First Supercar-Sharing Club
Founded by four friends with a need for speed,Tokyo Supercars functions as an exclusive club for the supercar enthusiasts of Tokyo. It’s also the city’s first supercar-sharing club. Launched in June 2017, it gives you access to the good stuff like the Ferraris, Lamborghinis, Aston Martins and Maseratis. It links gracious owners of really nice cars with supercar fans who want to drive them.
“Our network comprises of members who sign up to drive cars on demand and owners who want to share the use of their supercars,” explains co-founder and CEO Romen Barua. “It is to cover the cost of maintenance, not for profit.”
But gaining membership into Tokyo’s most prestigious car-sharing club is no easy matter. To get through the door, you must attend at least one their events — an experiential drive, perhaps — for character and driving assessment.
You will also have to go through an interview and pass sufficient background screening. If your track record is clean and you’re in good company, rest assured you’ll be considered. This is to maintain exclusivity and to ensure that the owners can trust that their cars are in good hands.
Of course, with exclusivity comes a price. Membership comes in three tiers, with fees ranging from ¥500,000 (S$6,230) to ¥2,000,000 (S$25,000). Depending on how much you fork out, you’re basically given a sum of points, which can be exchanged for drives or experiences like their signature countryside road trip around Hakone. If you prefer a little more flexibility and freedom, there’s the on-demand membership, which operates on a pay-per-use policy.
Opening image: The McLaren MP4 12C Spider